Saule
A quiet identity for a skincare lab that refuses to shout: one soft lettermark, a warm white and packaging that reads like a lab note.
Saule makes four serums and a cream in a small lab outside Porto. The founders wanted the brand to feel like the product: calm, honest and a little clinical, without looking cold.
The mark is a single soft S that works embossed on a box, printed on a pump bottle and as a favicon. Everything else is set in one weight of type on a warm white, so the shelf does the talking.
Delivered
- Lettermark
- Packaging system
- Label templates
- Guidelines
