Okto
Okto builds scheduling software for clinics. We renamed the product line, drew an eight-sided mark and carried it into a website and a calm UI kit.
Okto had three product names, two logos and one very tired sales team. We started with a naming workshop and ended with one name for the company and plain descriptions for every product.
The eight-sided mark comes from the shape of a week on a clinic calendar. It carries the website, the app icon and a UI kit that the in-house team now keeps up to date on their own.
Delivered
- Naming
- Lettermark
- Website
- UI kit
