Kasa
A homeware store moving online. New positioning, a wordmark built from its own initials and a bag that customers carry for years.
Kasa sells ceramics and linen from small makers. Moving online, it needed to explain in one sentence why it is not just another homeware shop.
We wrote that sentence first, then built a wordmark from the shop's own initials and a canvas bag that customers keep using for years, which turned out to be the best advert they have.
Delivered
- Positioning
- Wordmark
- Bags and wrapping
- Web design
