Brand designer | Art director
Notes from the desk. Short essays on marks, type and process.
-
Process / Oct 2026 / 6 min
Why I start every identity with one letter
Before names, colours or moodboards, I draw the one letter the brand will have to carry everywhere.
-
Identity / Aug 2026 / 4 min
Saying no to the fifth colour
A palette is a promise. Every colour you add is one more decision someone else has to make without you.
-
Craft / May 2026 / 8 min
What three years of letterpress taught me about weight
When every letter is a piece of metal, you learn quickly which ones are doing the work.
Have a mark that needs more weight?
Tell me about the project, the deadline and what keeps you up at night. I answer every message within two working days.
Start a projecthello@esmeadler.com
Booking projects from January 2027